Capistrano Bistro & Espresso Bar
Deliverables:
New store signage and branding, to increase customer visits.
Challenge:
With the launch of the cafes new ownership and the move of the Guelph Bus Terminal away from the shops location, the need to draw in new crowds from local businesses and foot traffic.
Execution:
The new signage and branding need to have a more rustic feel to evoke the feel of the new menu and the colours need to be seen much more clearly at a desistence.
Results:
Local business patrons increased and visiting shopper took notice of the new signage that had forgotten about the café.